Global Presence

Colombia

Since it commenced its activity in Colombia in 1984, Codere has been the leading slot machine operator in the country, until today. Following the purchase of the first bingo sector company, Codere has also positioned itself as market leader. And it completes its gaming portfolio with the management of two casinos, in Cali and Bogota.

Codere is currently one of the biggest operators of gaming machines in the country and one of the leading players in the bingo market. The company rounds out its gaming portfolio with the management of casinos and online gaming. The company is located at  around  130 municipal districts throughout the country, including Bogotá, Cartagena, Barranquilla, Medellín, Pasto, Cali, Ibagué, Bucaramanga, Montería, Valledupar, Pereira, Santa Marta, Tunja and Villavicencio.

The operation is managed through private partners, located in bars, minimarkets, restaurants, shops, cafes, gaming halls, etc. Codere also operates directly gaming halls in the most important commercial districts of the main cities. Since 1999, Codere operated the Cali Gran Casino, one of the most important in the country. In 2009, after an important redesign, it has become the biggest casino of Colombia, now called CrowN Casino Cali.This year also it has opened the CrowN Casino Palatino in Bogota.

2010 was a year of important changes for Codere casinos in Colombia. Different schemes were implemented to improve the quality of customer service and Codere committed to carrying out actions to raise the profile of the CrowN Casinos. Thus, CrowN – Codere Colombia’s premium brand – focused its brand strategy by means of the “Fábrica de emociones” (Factory of Emotions) concept.

In 2011, Codere Colombia launched the new website of CrowN Casinos, www.crowncasinos.com.co, in order to build traffic and increase traffic to the halls and strengthen customer relationships. 

At year end, the Company launched Crown Casino Unicentro (which  migrates from the Mundo Fortuna), and Crown Casino San Rafael, under the premium CrowN Casinos brand, which was specially designed by internacionally renowned architect Giancarlo Mazzanti

In 2013, Codere opened the first gaming rooms under the concept Fantasy Royal Light, in Medellin and Monteria, giving more extent to this business, the most representative in the popular segment. In addition, cashless system was incorporated in more than 300 Codere gaming machines.